Improving livelihoods through income generation by providing training and financial linkage

1. Empowering the poor and the marginalized women to improve their income status by generating more employment opportunities through skills training and promotion

2. Assisting the trained entrepreneurs for starting their own new businesses and linking them with other support services like technical, professional and market support.

3. Establishing business counselling centres in the operational areas where enthused entrepreneurs would be facilitated with project feasibility reports on guidance for promotional activities

4. Facilitating interested entrepreneurs, women self-help groups, farmers and unemployed youths to involving local based income generation activities including export of the products

5. Promoting the capabilities of rural poor and marginalized including unemployed youths for starting new trades, services and businesses.


• Collective action
• Quality products and timely services
• Transparency and accountability
• People centric approach